Full Job Description
Position: Digital Content Strategist
Company Overview
Welcome to Apple Innovations, where we are dedicated to creating exceptional technology that enriches and improves the lives of our customers. Based in Farmington, Maine, we pride ourselves on blending innovation with creativity to develop groundbreaking products that are more than just devices; they are synonymous with modern life.
Apple Innovations is a top revenue-generating company renowned for its commitment to quality and excellence. We thrive on collaboration, and our dynamic team is eager to continue shaping the future of technology. We are looking for a passionate and experienced Digital Content Strategist to elevate our content marketing initiatives and connect authentically with our audience.
Job Summary
As a Digital Content Strategist at Apple Innovations, you will play a vital role in crafting the voice and messaging of our brand through strategic storytelling, compelling content, and innovative digital engagement. You will collaborate with cross-functional teams to develop and execute data-driven content strategies that attract, engage, and convert customers across various digital platforms.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with business objectives and drives brand awareness.
- Research and analyze industry trends, audience segments, and competitive landscape to inform content creation and optimization.
- Collaborate with designers, marketers, and developers to produce high-quality, engaging content that resonates with target audiences.
- Utilize SEO best practices to optimize content for improved visibility and reach across major search engines.
- Measure and report on the performance of content campaigns through KPIs and analytics, using insights to refine strategies.
- Manage the content calendar to ensure timely delivery of all digital assets, including blogs, social media posts, emails, and landing pages.
- Advocate for user-centered design in digital experiences, ensuring content is accessible, relevant, and valuable to our users.
- Stay updated with the latest digital trends, tools, and technologies to implement innovative content solutions.
- Mentor and support junior content creators, providing guidance and feedback to enhance their skillsets and contributions.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years of experience in digital content strategy, content marketing, or a similar role.
- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and consistency.
- Strong understanding of SEO principles, social media platforms, and digital marketing analytics.
- Proficient in content management systems (CMS) and digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
- Ability to analyze data and derive actionable insights to inform content strategies.
- Excellent communication and interpersonal skills, with a collaborative mindset.
- A portfolio showcasing previous work demonstrating content strategy and execution is highly preferred.
Why Join Apple Innovations?
Apple Innovations is more than just a workplace; it's a community where creativity flourishes, and innovation thrives. Joining our team as a Digital Content Strategist comes with a plethora of benefits:
- Competitive salary with performance-based bonuses.
- Comprehensive health and wellness programs, including medical, dental, and vision insurance.
- Generous paid time off (PTO) and holiday schedule to encourage a healthy work-life balance.
- Opportunities for professional development and continuous learning.
- Collaborative work environment with a focus on teamwork and creative problem-solving.
- Access to cutting-edge technology and resources to foster innovation.
- A chance to work with industry leaders and make a significant impact within a reputable organization.
Our Commitment to Diversity
At Apple Innovations, we believe that diversity drives innovation. We are committed to creating an inclusive environment where every employee feels valued, empowered, and respected. We encourage applications from all backgrounds and experiences, and we welcome diverse perspectives to build a better team.
How to Apply
If you are ready to make your mark as a Digital Content Strategist and shape the future of our digital storytelling, we want to hear from you! Please submit your resume along with a cover letter outlining your relevant experience and passion for content strategy. Let’s build the future together!
Join us at Apple Innovations in Farmington, Maine, where creativity meets technology, and your ideas can change the world!